Rovio ingresó 100 millones de dólares en 2011 por Angry Birds

La conocida serie de juegos Angry Birds ingresó en las arcas de sus creadores 100 millones de dólares en 2011, lo que supone la tercera parte de todos los beneficios obtenidos por la compañía en el pasado año.

La saga Angry Birds, que se ha convertido en la gallina de los huevos de oro de Rovio, ha sido descargada aproximadamente 648 millones de veces y cuenta con una base de alrededor de 200 millones de usuarios en todo el mundo, principalmente desde plataforma Android, en las que el juego es gratuito pero incluye publicidad, o en iOS, donde cuesta unos tres euros. Aunque el merchandising se ha notado hasta en un 30%.

Las cifras las ha dado a conocer la propia compañía, que acaba de presentar los resultados económicos relativos al año pasado, en los que se confirma el impacto del título de los pájaros, no solo en las ganancias netas de la firma, también en su valoración de mercado, que cual burbuja social se disparó hasta los 1.200 millones de dólares en abril.

[expand]Rovio Entertainment reports 2011 financial results
07.05.2012

Helsinki, Finland – Rovio Entertainment Ltd, the world’s leading provider of mobile entertainment and creator of the Angry Birds franchise, today had the pleasure of announcing the financial results for the full calendar year of 2011.

Total revenue amounted to €75.4 million ($106,3 million) driven by strong growth in game download activity and consumer product sales. Earnings before tax were €48,0 million ($67.6 million) or 64% of total revenue in 2011.

«The strong growth in revenue clearly demonstrates the popularity of the Angry Birds brand.” Mikael Hed, Rovio CEO said. “The heavy investments made in 2011 to all business areas will be seen in future products. To ensure continuous success we need to be creative and stay focused on entertaining our millions of fans by continuously developing new and innovative products and services.»

The Angry Birds franchise fuels Rovio’s performance

The financial outcome of 2011 is very positive for Rovio. Rovio’s different business areas, Games, Advertising, and Consumer Products, are fully rolled out and generated both revenue and profit.

The Consumer Products business area, which includes both Merchandising and Licensing income, generated revenues that represent a about 30% of total revenue in 2011. The company was working together with more than 200 licensing partners on developing new products and services within the Angry Birds franchise.

Rovio’s game offerings in 2011 consisted of three games, all based on the Angry Birds characters: Angry Birds, Angry Birds Seasons, and Angry Birds Rio. The games are available as both free and paid versions on all popular mobile and connected devices. The total number of game downloads reached 648 million by the end of year 2011 and the total number of active monthly users, across all platforms, reached 200 million.

The number of employees grew from 28 to 224 during the year 2011.

Market and business development expectations

Future sales will to a large extent depend on the launch schedules and success of new games and initiatives in 2012. As sales of new devices remain the main driver for mobile game downloads, Rovio expects business to continue to grow accordingly.

“We are very optimistic about 2012 due to significant investments in product development, cutting-edge branding, brand protection and corporate infrastructure,“ Mikael Hed said.

Notes:
– Currency exchange rates EUR/USD is based on 2011 median of 1,41.

– Rovio Entertainment Oy´s financial figures have been prepared in accordance with Finnish Accounting Standards (FAS).

For more information:

Press inquiries: media@rovio.com, tel +358 400 214 526

Investor Relations: Anders Lindeberg, Rovio Entertainment, anders.lindeberg@rovio.com,
tel +358 400 415 534

About Rovio Entertainment

Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com[/expand]